CEO of SuperDuper. President of Piedmont Makers. Oakland, CA.
Ayo! I'm Ben. I live in Oakland, CA with my illustrious wife, two teenage boys, and a pup named Soup. I love birds, bridge, beer, bots, bears, beets, Battlestar Galactica. And losing at pub trivia. Electrify everything.
Current Status: Reading Dikkens with two Ks, the well-known Dutch author
Previously: Memorizing jokes from Cap'n Billy's Whiz Bang
I spent two years treating all LLM writing as slop. Turns out there's a crucial distinction between using AI as a microwave burrito and using it as a compiler for...
February 12, 2026We launched Teammates to create virtual colleagues that actually understood you. The hard truth: 9 out of 10 just sat there.
February 2, 2026Every year I write an updated guide for friends and family who want a New Year's Resolution that might actually stick. Here's my latest for 2026.
November 14, 2025Our dog is named Matzah Ball Soup. Before him, our beagle was named Kugel. The hamsters were Falafel and Babka. Our family has been naming pets after Jewish foods since...
November 13, 2025I love a clean house. My family is the opposite. One day I'll win. Or will I?
November 13, 2025I added two lines to my blog's HTML header. Those two lines enabled AI agents to read my blog posts directly—not just humans with browsers anymore.
November 12, 2025I built a collaborative team of copywriters that run inside Claude Code (what?!) that automate my writing process--without sounding like an LLM
November 12, 2025Nine months ago, I walked into a hair salon and asked for hot pink hair. I get lots of questions. This answers some of them.
November 5, 2025Our staging server writes poetry, calls me 'Skipper', and wants a promotion. Let me explain.
October 28, 2025