Product Advisor

I help founders and product leaders build what matters

I work with founders, CEOs, and product leaders to build high-growth B2B companies. After years as a product executive and operator, from seed-stage startups to Fortune 500, I share what I've learned so you can grow quickly and efficiently.

How I Can Help

Product Strategy

Product vision and roadmap, pricing & packaging, product-led growth, portfolio management, and AI strategy.

People & Culture

Hiring your first PM through CPO. Career ladders, performance frameworks, org structures, and building a product-led culture.

Product Processes

Product-engineering partnerships, customer-first validation, prioritization frameworks, OKRs, experimentation, and enterprise readiness.

Leadership & Communications

Executive presence, board prep, stakeholder management, and running effective offsites and strategic planning sessions.

Customers

Personas, user journeys, research practices, customer advisory boards, NPS/CSAT, and segment expansion.

Leading Through Change

Fundraising and pitch prep, M&A due diligence, exit support, IPO readiness, and leading teams through the AI transformation.

Developer Experience

World-class APIs, docs, and SDKs. Developer go-to-market strategy and community building.

AI Transformation

Designing AI and agentic products, evaluating AI technologies, and driving internal adoption of AI across your organization.

Social Impact

Combining purpose with business. B-Corp, 1% Pledge, public-private partnerships, and inclusive product design.

Companies I’ve Worked With

Bloomberg LP

Product platform & shared services, KPI frameworks

Mobile Commons

AI transformation, roadmap alignment

PrivateAI

Developer go-to-market playbook

Art19 (Amazon)

OKR and prioritization frameworks

MoveEV

Product strategy, investment framework, leadership hiring

Presto Charging

Product & engineering leadership hiring

Mind-X (BlackRock)

Developer experience

Sesh

VC fundraising, seed pitch

"Ben brought a lot of insight about the importance of metrics, and encouraged us to spend significant attention on how to measure the value that our platforms bring to our company and our clients."

— Kenneth Bromberg, Bloomberg LP

Recommended Reading

Books I recommend to every product leader:

• Inspired
  Marty Cagan
• Traction
  Gabriel Weinberg & Justin Mares
• The Leadership Pipeline
  Ram Charan, Stephen Drotter & James Noel
• Turn the Ship Around!
  L. David Marquet

Frameworks & Templates

Every engagement includes access to my library of battle-tested templates and frameworks:

• Product requirements document (PRD)
• Press release / PR-FAQ
• Interview questions and evaluation rubrics
• Product, business, and operational review templates
• Annual planning frameworks
• Pricing models and financial projections

How It Works

A monthly advisory subscription, tailored to your stage. All sessions are one hour, virtual.

Seed

• One session per month
• Ad hoc email support

Scaling

• Two sessions per month
• Ad hoc email & Slack support

Growth

• One session per week
• Quarterly deep dive
• Ad hoc email, Slack & video support

• Billed monthly, cancel any time
• Sessions can be split across executives
• Additional consulting available upon request

---

Interested? Let's talk on LinkedIn or drop me a line at ben@benjaminste.in.